Monday 30 June 2014

Trade Packs

I guess that many customers who buy single items are individual consumers but the great majority of customers who buy more than one are trade users of some sort - anything from a hotel cum B&B through to developers or property managers.
To appeal to these customers, we are going to be introducing trade packs giving big discounts on additional products.
Our first offer is a trade pack of extra long shower curtains. It contains 2 curtains where the second costs only £6 which is less than half the singles cost.
The problem that I have to deal with is how to sell it as it is bland and doesn't stand out from regular products.
Something for Martin tomorrow!

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