We've been working hard to boost our coloured home accessories section, in particular the Coloured bathroom accessories where we have a shop by colour section offering bathroom accessories in 9 colours including blue, green, red and orange.
A lot of the work is simple site housekeeping such as improving descriptions, meta data and product images. I've also updated the copy on the main shop by colour page as the old copy was a bit of a mess.
It's funny though that when you make these changes, the search engines don't seem bothered (in fact they often seem to lower your rankings initially but there again this kind of work is for the long term).
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