Monday, 30 June 2014

Trade Packs

I guess that many customers who buy single items are individual consumers but the great majority of customers who buy more than one are trade users of some sort - anything from a hotel cum B&B through to developers or property managers.
To appeal to these customers, we are going to be introducing trade packs giving big discounts on additional products.
Our first offer is a trade pack of extra long shower curtains. It contains 2 curtains where the second costs only £6 which is less than half the singles cost.
The problem that I have to deal with is how to sell it as it is bland and doesn't stand out from regular products.
Something for Martin tomorrow!

Sunday, 29 June 2014

2014 Plans For Ziggiziggi

Our plans for ziggiziggi during 2014 are evolving...we will be cutting  back on peripheral product areas such as kids & home products to concentrate on bathrooms and kitchens (although not exclusively).
Part of this concentration will see much more expensive, aspirational products such as the Swarovski crystal range mentioned a few weeks ago.
The thought process behind this is to create a brand which customers want to be part of - Even if they can't afford the most expensive offerings, they'll want to buy into the style &  design that Ziggiziggi offers.

Wednesday, 25 June 2014

A Very Romantic Shower Curtain

Our new Amour shower curtain by Ridder is definitely one for romantics.
With love written all over it in 3 different languages (literally) and then dotted with little red hearts, it gives a lovely look (or is that a lovers look) to your shower with a colour scheme particularly suited to either red or white bathroom themes.
And of course coming from Ridder it is a quality product made from 100% polyester and is generously sized to suit both standard and slightly larger showers or bathrooms.

Wednesday, 11 June 2014

I've done nothing for 3 weeks

Can't believe I have been so busy working on other projects that I haven't done anything on ziggi for nearly 3 new poducts,  no blog posts, nothing on the company site or its blog.
Well today I'm back on things and I've been busy adding the new S8 series of Swarovski crystal bathroom accessories made by Sonia of Spain and distributed by Bathroom Origins (one of nicest and best suppliers).
They're blingy and in your face so ideal for someone with lots of money who likes to show off a bit.
It wouldn't be hard to spend £1000 just on the bathroom accessories and that's not including the bath or shower!

Wednesday, 21 May 2014

Gedy Toilet Butlers

We love Bathroom Origins (one of our favourite suppliers) so it's always nice to add more of their products.
The latest additions are new toilet butlers by Gedy.
Made from chrome plated brass and stainless steel they don't just look rather nice, they come with the usual 10 year warranty and are rust and tarnish resistant as well.
They should prove a nice addition to any bathroom or cloakroom.

Thursday, 8 May 2014

Featured in Hello Magazine

Great news and a big well done to Joseph Tirelli for getting us featured in Hello Magazine.
They've featured the coloured Mount Fuji caddy which is one of those iconic products that really stands out in the magazine.
PR is one of those funny things that you just can't measure but when it works it is incredibly effective.
Well done again JT!

Thursday, 1 May 2014

Modern coloured toilet seats

Just added, modern contemporary coloured toilet seats by Wenko of Germany.
To start we've got red and blue (I wanted green but they're out of stock). I know it's not much but they do make a change from the boring old sanitaryware colours that people buy simply as replacements.
Plus the old colours seem to be getting harder to source.
Time to take a break now - it's 6.30 and it's been a long, hard miserable day.
....and it's pissing down with rain too!