Friday, 18 April 2014

Trying it my way

We've been discussing our new Home Makeover Accessory category and there was a distinct difference of opinion over how best to describe the multi packs that we have created.
Initially Pamela wanted to have a description reflecting the products but we (the marketing gurus) wanted a funky, cheeky description that intrigues as much as describes.
We've agreed to try it our  way and the result is names such as 'Say Cheese' and 'Bathroom Bling'.
Hope it works or we'll be eating a bit of humble pie.

Sunday, 13 April 2014

2014 Novelty Toilet Seats

The 2014 Novelty Toilet Seat collection arrives shortly!
We've sourced some great new designs from Wenko and also from Wirquin made from the usual variety of materials...resin, mdf plus (this is definitely a novelty) some new designs that incorporate an 'Americana' style metal inlay in the lid of the seat.
It's not my taste but lets see how customers react to this (they'll probably be popular with alternative cafes in Camden)

Wednesday, 9 April 2014

Don't Buy Separates

Don't but separates from zigiziggi!
Give your room of choice a makeover and save money by buying our new Home makeover value sets.
These special value home accessory sets will give your bathroom/kitchen/dining room a nice fresh makeover with the sets ensuring good savings over buying the products individually.

Tuesday, 1 April 2014

Hotellerie Hotel Bathroom Accessories

We've set up a new bathroom accessories category - hotel bathroom accessories which features a selection  of hotellerie/specifier bathroom and shower fittings that need to withstand higher levels of  use and to meet size requirements that are larger than typical domestic bathrooms, such as extra long or extra wide shower curtains which can be up to 120cm (4') larger than a normal shower curtain.
There is also a lot more brass based products as this is a rust and tarnish free material.
This category is aimed at servicing the needs of hotels, restaurants, clubs and public use bathrooms or washrooms.

Saturday, 22 March 2014

Coloured Bathroom Accessories

We've been working hard to boost our coloured home accessories section, in particular the Coloured bathroom accessories  where we have a shop by colour section offering bathroom accessories in 9 colours including blue, green, red and orange.
A lot of the work is simple site housekeeping such as improving descriptions, meta data and product images. I've also updated the copy on the main shop by colour page as the old copy was a bit of a mess.
It's funny though that when  you make these changes, the search engines don't seem bothered (in fact they often seem to lower your rankings initially but there again this kind of work is for the long term).

Thursday, 20 March 2014

New Kitchenwares for Ziggiziggi

Ziggiziggis' kitchenwares is getting a real boost with the addition of new kitchen accessories from Gusto - supplied by Imperial International who supply us with the Spirella range of shower accessories.
Together with this, we are getting into stock on Monday new Beau & Elliott kitchen storage accessories which fills a big gap in our range.
I haven't seen the products yet but hear they look fab so can't wait to see them on Ziggiziggi next week.

Thursday, 6 March 2014

Ziggiziggis' New Look

We're evolving a new look for Ziggiziggi with a new logo coming soon together with colourful lifestyle graphics being added to different categories - it's part of a drive that introduces our 'Live life in full colour' theme.
Examples can be seen on the Shower Curtains range and on the Coffee cups category where colourful full width images have been added.
This rebranding coincides with a new marketing push that starts this month (more details to follow on a future post)